Mobile app design encompasses both the user interface (UI) and user experience (UX). Customizable overall style of the app, including things like the colour scheme, font selection, and the types of buttons and widgets the user will use.
Mobile app analytics is the process of capturing, measuring, and analyzing user behavior data gathered from mobile platforms such as mobile phones, iPads, and mobile sites. The data is generated whenever users engage and interact with the mobile applications. The information collected can then be analyzed to measure how effective mobile platforms are in getting customers to complete an action.
A map to help drivers get to their destination quickly. One designed to highlight built-up areas and road networks have data and styling decisions different from a map showcasing natural features.